Happiness Spring/Summer 2013 Campaign
For a label mostly known for its t-shirts, Happiness isn't what you'd expect. With roots that are a mix of Italian and Los Angeles design styles, it's that rare pairing of high-end European sensibilities and chilled-out West Coast street style.
Happiness Spring/Summer 2013 Campaign
Balancing top-notch construction with super forward, casual design isn't always easy. But the result with Happiness is an a look that's vibrant and upbeat, making the label totally worthy of its name.
And this season is looking particularly positive, with a Spring/Summer 2013 collection and campaign that's fun as ever.
Happiness Spring/Summer 2013 Campaign
Beachside cool and a bit of a rock edge show up in their newest lineup of cool printed tees, from the vampy glam of their Love T-Shirt to playful vintage-inspired prints, like their Bicycle T-Shirt.
Happiness Spring Summer 2013 Campaign
Though on-trend prints and cool finishes – like the textured skull on the Rock Stud T-Shirt – are a big draw of Happiness' current collection, the clincher is in the construction.
Cool on its own is good. But when it somes along with high-end construction, good fit, and all-around quality, that's pure Happiness.



















































